August 22–23, 2026 · Baton Rouge, LA

Partner With
Cruel Summer

Get your brand in front of a fired-up CrossFit community at Geaux Athletic Club's inaugural throwdown. Two days, three divisions, and 100+ athletes who take their training seriously.

100+ Athletes
2 Days On-Site

Sponsorship Packages

Pick Your Level of Involvement

Bronze Sponsor
No Shade
$500 cash
  • Logo on event signage
  • Social media feature (1 post)
  • Logo on event website
  • Verbal recognition during event
Silver Sponsor
Surge
$1,000 cash
  • Everything in Bronze
  • Premium signage placement
  • Social media features (3 posts)
  • Logo on athlete swag / materials
  • Table or booth space on-site
Gold Sponsor
Heat Wave
$2,000 cash
  • Everything in Silver
  • Named division or event sponsor
  • Social media features (5+ posts)
  • Logo on all event graphics
  • PA announcements both days
  • Dedicated booth space
  • Product placement / athlete bags
In-Kind Sponsorship

Not a cash sponsor? We also welcome in-kind contributions - products, services, prizes, or equipment that add value to the athlete or spectator experience. All in-kind sponsors receive logo placement and social recognition.

Value-Based

On-Site Vending

Set Up Shop at Cruel Summer

We're curating a select group of on-site vendors for both competition days. If your brand fits the Cruel Summer community — athletic, hungry, and ready to work — we want you in the room.

Vendor spots are limited. We're prioritizing brands that add genuine value to the athlete and spectator experience. Fill out the form below and we'll be in touch.

What We're Looking For
Food & Drink
Fuel for athletes and spectators
Nutrition & Supplements
Performance brands welcome
Fitness & Apparel
Gear, clothing, accessories
Recovery
Massage, mobility, wellness
Lifestyle Brands
Anything that fits the community
Local Businesses
Baton Rouge-based brands
Vendor Details
  • On-site both days — August 22 & 23
  • Setup begins at 6:30 AM each day
  • Geaux Athletic Club, 13465 S Harrells Ferry Rd, Baton Rouge, LA 70816
  • Front and center placement — maximum visibility with 100+ athletes and spectators all weekend
  • Vendor fee: $250 for both days
  • Limited spots available — first come, first served
  • All vendors subject to approval
  • Questions? Email info@cruelsummercomp.com

Ready to Get Involved?

Let's Work Together

Whether you're looking to sponsor the event, set up a vendor booth, or both — fill out the form below and we'll follow up within 48 hours to talk details. All levels of involvement are welcome.

Cash Sponsorships In-Kind Sponsorships On-Site Vending

We review all inquiries and respond within 48 hours. Submitting this form is not a commitment — we'll connect to discuss details and confirm your involvement before anything is finalized.
Questions? Reach us directly at info@cruelsummercomp.com or (225) 438-9661.